Easy Rent Albania

Legal

Privacy Policy

Last updated 14 March 2026

1. Controller Identity and Contact

Easy Rent sh.p.k. is the controller of the personal data described in this Privacy Policy.

Address: Dritan Hoxha Street, Zogu Zi, Tiranë, Albania
Email: [email protected]
Phone: +355 67 204 1614

2. Scope

This Privacy Policy applies to personal data processed through our website, reservation and payment flows, customer support interactions, and rental operations.

3. Categories of Personal Data

  • Identity and eligibility data: name, date of birth, driving licence details, and related verification information needed for rental eligibility.
  • Contact data: email address, phone number, and communication history.
  • Reservation and contract data: pickup and return details, selected vehicle class, extras, booking status, and rental contract information.
  • Payment and transaction data: payment status and transaction references processed through our payment providers.
  • Operational and support data: messages, claims, incidents, contact form submissions, and service history.
  • Technical and usage data: device, browser, IP-derived location, referral, page view, and interaction data generated when you use our website.

4. Purposes and Legal Bases

  • Contract performance: to create, manage, and fulfill reservations and rental agreements.
  • Legal compliance: to meet accounting, tax, insurance, fraud-prevention, and regulatory obligations.
  • Legitimate interests: to maintain service reliability, protect the website and booking flow, prevent abuse, and understand overall service performance where those interests are not overridden by your rights.
  • Consent: to enable analytics technologies that require consent under applicable privacy and ePrivacy rules.

Where processing is based on consent, you may withdraw consent at any time without affecting processing carried out before withdrawal.

5. Analytics, Insights, and Website Monitoring

We use analytics and website performance tools to understand how our website is used, measure page performance, improve the reservation experience, and monitor technical reliability.

  • Google Analytics 4 (GA4): used only when analytics consent is granted through our consent interface. GA4 may process page views, interactions, approximate location, browser/device information, and referral/source data, and may use analytics cookies such as _ga and _ga_*.
  • Cloudflare Web Analytics / Cloudflare Insights: used to measure traffic, performance, and website reliability. Depending on configuration, Cloudflare analytics tools may operate without traditional analytics cookies and focus on aggregated measurement and performance diagnostics.

We do not intentionally send direct identifiers such as full name, email address, phone number, driving licence number, or postal address in analytics events.

6. Cookies, Local Storage, and Consent

Our website uses a consent model with Necessary and Analytics categories. Necessary technologies remain active because they are required for website and reservation functionality. Analytics technologies are enabled only according to your consent settings where required by law.

We store your consent preference in browser local storage for a limited period so that your choice can be remembered. You can update your preference using Cookie settings in the website footer.

7. Recipients of Data

We may share personal data only where necessary with service providers and partners supporting our operations, including hosting and infrastructure providers, analytics and performance providers such as Google and Cloudflare, payment processors, customer support tools, insurers, professional advisers, and public authorities where required by law.

8. International Transfers

Where personal data is transferred outside the EEA, UK, or Switzerland, we use recognized safeguards such as adequacy decisions or Standard Contractual Clauses, together with supplementary measures where required.

9. Retention

We retain personal data only for as long as necessary for the relevant purpose, contractual obligations, legal retention periods, dispute handling, and legitimate business needs. Retention periods vary by data category and legal requirement.

10. Your Rights

Subject to applicable law, you may have the right to access, rectify, erase, restrict processing, object to processing, request portability of your data, and withdraw consent for consent-based processing.

You may submit privacy requests at [email protected]. We may verify identity before responding.

11. Complaints

You may lodge a complaint with a competent data protection supervisory authority, particularly in the country of your habitual residence, workplace, or the place of the alleged infringement.

12. Security

We apply appropriate technical and organizational measures to protect personal data against unauthorized access, accidental loss, alteration, disclosure, and misuse.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The latest version is published on this page.

14. Contact

For privacy questions or rights requests, contact [email protected].